Category Archive: NCPW

National Child Protection Week survey – You made a difference

Thank you to all of you who participated in our National Child Protection Week Survey in March 2017.

You helped to shape the 2017 campaign, with your views influencing our messages and the look and feel of our resources. So, thank you for taking the time to share your ideas with us.

In particular, through our survey we found out that 87% of you think that the National Child Protection Week campaign is valuable to your community. We’re delighted that, of the 566 respondents, 70% find it be very valuable to their community.

We were also delighted to hear that National Child Protection Week is having a real impact in your communities. 91% believe it raises awareness and 58% believe it influences behaviour change.

Of the various activities NAPCAN undertakes as part of National Child Protection Week, you told us that you found the following the most valuable to your communities:

  • 82% said ‘educational resources on NAPCAN’s website’
  • 80% said campaign posters
  • 78% said local community events
  • 65% said NAPCAN state and territory events
  • 50% said the Play Your Part Awards

2016 Posters

You told us that you like the campaign posters as they help start conversations with parents and caregivers, as well as the general community.

Most people liked that the posters reflected Australia’s diverse population and that grandparents were depicted on our 2016 posters. With comments such as ‘very good, showing cultural diversity and tolerance’, ‘I thought they were a great way of promoting the importance of children to all, and encouraging parents and grandparents too’, ‘Looks great – good to see it from every angle that people can help’, ‘I really like the diversity of culture, people and situations included’ ‘I liked that the posters had a positive focus’.

Some people thought the design was too cluttered, with messages that are too soft, or that while the message is good there are too many words. With comments such as, “I think they need to be more eye catching to grab attention of the person walking by’, ‘Too wordy doesn’t have a big impact’, ‘too soft, targeting the nice fluffy people out there’, ‘need strong messages…not much writing’.

Many supporters were drawn to the poster with a child’s drawing over the poster with photos of real people. We had comments such as, ‘I particularly like the poster with the child’s drawing, is more child friendly’, ‘Informative and colourful. Great use of child’s contribution’, ‘loved the kids drawing poster’ ‘the child’s design one has more impact’.

A few people also commented that the posters are ‘good for adult engagement but not so good for child engagement’ while others said ‘both children and adults commented on them whilst in my office’.

We tried to take the diversity of opinion on board for the design of the 2017 posters, which continued to encourage participation from children through a drawing competition. Furthermore, we adapted the message on the second poster to make it much clearer and more succinct.


Ideas for new resources

We also asked for ideas for resources that you would like to see as part of National Child Protection Week. There were many ideas and surprisingly the most frequent request from those who responded was for more types of posters.

The second most popular request was for a short educational video, “short video that could be shared on social media”, “a video campaign on social media” “a video that can be shared across our social media networks. We have a fair reach within our community”.

We listened to this request in 2017 and developed two educational videos that were widely shared and distributed:

  • The Continuum of Wellbeing film: this 3-minute film outlines the importance of prevention and reminds us that child abuse and neglect is not inevitable, that there are many opportunities for everyone in the community to help protect children.
  • The Talk to Your Baby clip: this short clip is a tool for promoting the message that the small things we do matter to a child’s future by demonstrating the simple and practical ways we can all boost a child’s brain development in the early years.

NAPCAN received an overwhelming amount of positive feedback on these films which were shared widely on social media and are being used by many services as community education resources.


About You!

We learnt that of those responding to our survey:

  • 67% of you are representatives working for an organisation related to NAPCAN’s work
  • 33% of you are individuals unrelated to organisations who are interested in CAN prevention

The top 5 sectors you work in are:

  • Early Childhood Education – 25%
  • Family Support – 14%
  • Health – 12%
  • Education – 11%
  • Child Protection – 11%

Thank you to all those who participated in our annual survey. We look forward to hearing from even more stakeholders each year. Together we can keep making National Child Protection Week bigger and better to help keep more children safe and well.


National Child Protection Week colouring in competition starts conversations about child safety

As part of National Child Protection Week, a colouring in competition was held for children at the Community Centre in Weipa, as well as local community schools in Napranum and Mapoon in Far North Queensland.

The colouring sessions provided a platform to talk about child safety, with children identifying who they felt safe with and who they could talk to if they needed help with anything.



A winner of the 2014 National Play Your Part Award launches its biggest project ever

The most important factors that Wollongong City Council looks for in the people that design their playgrounds are their ability to have fun, play, draw and be a kid.

One of the 2014 recipients of NAPCAN’s National Play Your Part Award, Wollongong City Council – Child Friendly Cities, has undertaken their widest consultation with 270 children and young people to overhaul Wollongong’s Stuart Park playground, the largest in the region.

Tracey Kirk-Downey from the Council’s children and family services department, consulted with students from Coniston and Wollongong public schools, the Smith Street Children’s Centre and the South Coast Workers Child Care Centre, to give them a voice in the design of the spaces they use.

The children and young people from 0 to twelve years-of-age were asked what they liked and didn’t like about the playground, what sort of the play they liked such as swinging and sliding, how they interact with the green space and what equipment and activities they would like. They created design concept maps to incorporate casuarina trees to play in and equipment for children with disabilities.

Up to 170 children and young people created artwork for the playground including a large mosaic dragon fly, as the insects are iconic to the area. They designed clay tiles and moulded play fossils to represent the indigenous extinct animals that lived there prehistorically. The fossils were then embedded in the dry creek bed that runs through playground.

To reflect the modern history of the place the school-aged children created drawings of the migrant tent city that was there fifty years ago. Where migrants from Holland and Norway lived for months when they first arrived in the region. The children were shown archive photos and they created drawings of what life would have been like then, which were converted into clay tiles and installed into the footpaths in the playground.

The official opening of the playground was two weeks ago, where 250 children attended,  a few of the children were invited to cut the opening ribbon and to speak to the crowd about their contributions.

The next two projects that council are engaging with children and young people on is the town centre revitalisation project and the library’s strategic plan.

Tracey Kirk-Downey said that she’s very excited that other team’s from council are now running consultations with children and young people.

“It’s not just children’s services but others, such as the strategic planning team that are taking responsibility for including children in their plans.”

Ms Kirk-Downey said that winning the Play Your Part National Award has led to other councils learning from the Child Friendly Cities initiative to adopt consultations with children and young people in their own area, including Campbelltown and the City of Sydney.

The school-aged children created drawings of the migrant tent city that was in Stuart Park in 1949.

The school-aged children created drawings of the migrant tent city that was in Stuart Park in 1949.


dragon fly drawings

Coniston public school students show their dragon fly drawings, which were made into clay tile artworks for the playground.